Trainline Shortcuts
Across OOH and social we continued the theme of Trainline shortcuts from our Puppy TVC. Removing the middle part of each copy line, the ease of Trainline’s mobile tickets is communicated.
An AR experience activated by your phone, converted our London Waterloo billboards into live departure boards displaying the CO2 savings of each journey.
Campaign magazine listed our AR billboards in their top outdoor ads of 2019.
Client: Trainline
Agency: Byte
Creative: George Wheeler
Design: Taylar Wong
Motion Design: James Spink
AR: Ashley Fletcher
Agency: Byte
Creative: George Wheeler
Design: Taylar Wong
Motion Design: James Spink
AR: Ashley Fletcher